Brian Carroll

Search Engine Optimization for lead generation

Brian Carroll February 24th, 2004
1 comment Leave a comment

For marketers, search engine optimization (SEO) is more critical now than ever. According to a survey by analytics provider WebTrends of over 1,000 marketers, 30 percent said lead generation is their primary site objective.

Web Sites: Now, Built for Leads by By Susan Kuchinskas

MarketingSherpa’s Buyer’s Guide to SEO Firms
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121 search engine optimization firms profiled – including handy comparison chart and index by clients. Plus tips on how much to pay, estimating ROI, and avoiding dangerous practices that can hurt your rankings.

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Lead Generation, Marketing Strategy, Web/Tech



  1. Satya
    March 29th, 2004 at 06:45 | #1
    Reply | Quote

    Another great way is to build a highly optimized site and offer free reports in exchange for optin information. That way the visitors dont feel that they are really parting with personal information.
    But how open they will be to sharing phone numbers is debatable

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