How to Twist the Sales Team's Arm to Feed Your Marketing Database
February 18th, 2004
I’m posting a link to a recent case study from Marketing Sherpa. It clearly shows why marketers are frustrated because sales people, generally speaking, are awful at updating the marketing database. Better still, it tells what can be done about it. This article supports what I said in my previous entry, “good contact data is essential for lead generation ROI.”
How to Twist the Sales Team’s Arm to Feed Your Marketing Database
From MarketingSherpa.com : Practical News & Case Studies on Internet Advertising, Marketing & PR
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