B2B Lead Blog

I read this article by Carol Krol, writer for BtoB Magazine. I use one-to-one emails as part my company’s lead nurturing program.

Krol writes that many marketers believe e-mail marketing will no longer be a viable as a lead generation tool in the future (no kidding). However, she gives some relevant suggestions for lead generation success.

Sounding off on the future of e-mail
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Email Marketing, Lead Generation, Marketing Strategy