Report on Search Engine Metrics for Lead Generation
August 5th, 2004
MarketingSherpa published a benchmark report that covers SEO and paid search ads metrics. It also covers topics like setting up SEO and PPC budgets, optimizing results, improving click rates, average cost per click, and tips for increasing lead conversions from search traffic.
Get a copy of the Executive Summary for this report:
Search Marketing Metrics Guide
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That books looks really good. I was searching for a comprehensive book that deals with all fair means of seo and ppc marketing and his books seems to have it all. Thanks for the info.