List providers confuse lists and lead generation
October 8th, 2004
I read this press release in which infoUSA states they are, "a leading provider of….sales leads." Not true.
I wish mailing list and database providers would stop confusing people by calling what they sell "sales leads.” They are not sales leads at all. They simply are undeveloped lists of names and data. They fall far short of what is would be deemed sales ready leads.
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Very true. List providers should always make sure to differentiate themselves and stop saying that.
Could not agree more. Purchased lists are simply names and addresses. Contacts. There is no relationship and no trust. These lists are nearly worthless.
Jeff Ogden, President
Find New Customers “Lead Generation Made Simple”
http://www.findnewcustomers.net