Brian Carroll

Marketing Performance Measurement

Brian Carroll October 5th, 2004
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CEO’s top mandate for marketers is to accurately measure return on investment. The trouble for marketers is that they have the desire but lack tools and resources to execute.

I just watched this webcast, “Marketing Performance Measurement: The New Strategic Imperative” by the CMO Council. This high-level webcast features interviews with senior marketers about issues that are shaping and influencing marketing performance measurement (MPM), as well as the benefits of MPM at a strategic business level so don’t expect how to tips.

The Webcast is available at
http://www.accelacomm.com/jlp/acipr/1/10002556/

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Lead Generation, Leadership, Marketing Strategy, ROI Measurement