Marketing To Do List for Lead Generation
Don’t waste your lead generation efforts. Make sure you’ve completed this to do list.
Develop Universal Lead Definition with sales team
Follow a rigorous lead qualification process
Pass only qualified leads to sales team
Get input from sales on target companies
Get sales team input to co-develop campaigns
Connect sales and marketing data in CRM
Regular close the loop meetings with sales team
Start lead nurturing now!
Lead Generation, Marketing Strategy