Brian Carroll

Marketing To Do List for Lead Generation

Don’t waste your lead generation efforts. Make sure you’ve completed this to do list.

Tasklist_2

  • Develop Universal Lead Definition with sales team
  • Follow a rigorous lead qualification process
  • Pass only qualified leads to sales team
  • Get input from sales on target companies
  • Get sales team input to co-develop campaigns
  • Connect sales and marketing data in CRM
  • Regular close the loop meetings with sales team
  • Start lead nurturing now!
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    Lead Generation, Marketing Strategy



    1. September 28th, 2007 at 13:23 | #1

      What online method do you recommend for generating highly qualified inquiries from serious prospects vs. masses of leads from freebie seekers?

    2. January 4th, 2010 at 21:00 | #2

      This is an excellent To Do List.
      A broken lead generation system is a big reason why sales reps underperform.

    3. February 1st, 2010 at 21:09 | #3

      Excellent list. Is your lead qualification by phone? Phone only? Other methods of two-way communication with the prospect? E-mail?

    4. November 22nd, 2011 at 19:59 | #4

      Even though you posted this a about 7 years ago it is still a valuable list that sums up B2B lead generation. Some of the methods for generating leads may be new, but the to-do list above is very accurate.

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