B2B Lead Blog

I just got a copy of MarketingSherpa’s, "Email Marketing Metrics Guide 2005: Real-Life Open, Click & Conversion Data." It’s great!  Tons of in-depth content, charts, real-life email metrics and campaign stats from 2,293 marketers including:

• Open rates for all types of campaigns
• Clickthrough rates
• Conversion rates (exclusive!)
• B-to-B versus B-to-C email stats
• Newsletter and sales alert results

I encourage you to check this out, if you do anything with email marketing or e-newletters for either lead generation or lead nurturing.

Download the free executive summary of this report
Email Marketing Metrics Guide

Email Marketing, Lead Generation, Marketing Strategy, ROI Measurement, Web/Tech