B2B Lead Blog

I enjoyed this article by Mike Schultz and John Doerr posted on MarketingProfs.com.  Their article has a great hook from one of my favorite movies, The Princess Bride. Schultz and Doerr, "myth bust," 7 urban legends surrounding lead generation. 

They write, "If you want to have above-average success with lead generation, you first have to squelch the myths and misconceptions that will keep you from moving in the right direction. By doing so, you can take advantage of (dare I say) inconceivable tactics that everyone else mistakenly writes of—and you will be all alone, out front, generating the leads your competition is missing."

7 Lead Generation Myths Get Busted: 

Myth 1: Cold-calling doesn’t work
Myth 2: Web sites don’t affect lead generation
Myth 3: We need more brand recognition before generating leads
Myth 4: We need more new sales leads
Myth 5: Let’s run some ads first
Myth 6: Direct mail doesn’t work for services
Myth 7: Avoid marketing to current clients

B2B Telemarketing, Cold Calling, Lead Generation, Marketing Strategy, Sales