Brian Carroll

10 things marketers will focus on in 2005

Brian Carroll January 23rd, 2005
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Kate Maddox in BtoB Magazine writes, "The pressure to prove the return on marketing investment and the need for corporate accountability are driving many of the key marketing trends for 2005."

3 of the top 10 trends are:

  1. CMO scrutiny
  2. Efficacy measurement
  3. Better lead management

Top Marketing Trends: 10 things marketers will focus on in 2005

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Current Affairs, Marketing Strategy, ROI Measurement



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