White Papers that Generate Leads
January 11th, 2005
The folks at HRmarketer.com wrote a great post (a while back) on how to get maximum exposure for your White Papers and generate more sales leads. Their post shares some helpful ideas on how to improve your White Paper’s visibility via marketing efforts and PR.
Link: White Papers = Sales Leads
Direct Marketing, Email Marketing, Lead Generation, Marketing Strategy, Sales Leads, Web/Tech
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Another promotion to add is goarticles.com and similar services. They bridge publishers with content providers. A good white paper/article will be downloaded by many publishers seeking content for their publications. The exposure and sales leads can be great.