State of the Art Lead Tracking
Lead tracking is still an elusive dream for most B2B companies. CRM Daily explain’s the issues around lead tracking and what you do about it. CRM Daily: State of the Art Lead Tracking
Although this article is well done, it misses a major point. Collaboration must exist before you implement any new process – like lead tracking - I’ve never seen collaboration suddenly develop as a result of it – especially between sales, marketing and IT.
Fellow blogger, Jim Berkowitz and his CRM Mastery E-Journal provides excellent insight into the lead tracking issue.