Better lead management leads to bigger marketing budgets
March 9th, 2005
Marketing Sherpa: How to Get a Bigger Marketing Budget Approved: 5 Steps in 6 Months (Includes B-to-B Search Ad Tips)
Okay – I’ll give you my vignette: These marketers managed their leads really well. They measured their response – used phone qualification – worked closely with their sales team – sent on only sales ready leads – closed the loop on each lead – increased revenue – cut costs – gave remarkable reports. Now look like heroes.
A CEO I know said, "small budgets foster maximum creativity."
This also ties in the post Tracking ROI From Web Generated Leads
Lead Generation, Lead Management, Lead Qualification, ROI Measurement, Sales Leads, Web/Tech
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I stumbled upon your blog after searching for lead management information. Our organization is all about better lead management. You’re right, the best leads are only as good as you work them. Closing the gap on the lead pipe is critical. What resources do you recommend?