Podcast: How Trigger Events improve Lead Generation
Have you ever wondered why some sales happen twice as fast others?
For my first podcast I thought it would be fun to tell a true story about one of my clients. We’ll call her Kristin. At the mid-year point, in 2003, Kristin’s marketing budget was cut by 50%. Amazingly, her CEO still expected her meet her revenue contribution goal. She had 2-choices…either quit or get creative.
In the final 6-months, with a smaller budget, she exceeded her total revenue targeted by 25%! In this podcast, I’ll tell you her secret… okay not her entire secret but most of it.
(File size is 5.58 MB) (Show length 12:07 minutes)
Links to companies and articles mentioned in the podcast:
- Technorati watchlists
- Google news alerts via email
- Yahoo! RSS feeds & via email
- HillSearch online Business Library
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