Brian Carroll

New PDF Tracking Gives Us Pause

Brian Carroll March 30th, 2005
3 comments Leave a comment

If you require registration on your website to download white papers or other "free" resources, you’re losing up to 75%-85% of your potential sales leads (2004 MarketingSherpa Report).

In response, marketers have allowed free downloads but, added registration forms inside their PDFs.   

Now you can track PDF documents without making people register. New PDF Tracking Gives Us Pause.

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Lead Generation, ROI Measurement, Sales Leads, Web/Tech



  1. jes
    May 7th, 2005 at 15:12 | #1
    Reply | Quote

    The Yahoo link above is broken.

  2. Brian Carroll
    May 18th, 2005 at 17:30 | #2
    Reply | Quote

    Thanks. I updated the link.

  3. John Callanan
    August 17th, 2005 at 14:00 | #3
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    I’ve tried the basic version of Remote Approach and it tracks downloads neatly, but after inquiring nearly ten times to have a salesperson contact me, I cannot get them to return a call. Looks like a great product, but their apparrent lack of interest in selling their product/services is mind boggling. Normally you have to shoe salespeople away; in this case it seems they want to qualify you as a customer based on the number of voicemails begging for information you are willing to leave!

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