Are you using the Best Lead Generation Techniques?
April 18th, 2005
Nigel over at Selling IT shares his insights from a recent keynote speech that he attended by lead generation maven, Ruth Stevens.
The best lead generation techniques are:
- Your website
- Search engine marketing
- Outbound telemarketing
- Direct mail
- Trade shows (if the audience is highly qualified)
Nigel includes a link to Ruth’s PPT slides via PDF.
Selling IT: Are you using the Best Lead Generation Techniques?
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