Brian Carroll

Word-of-mouth marketing gets BtoB people buzzing

I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM).  Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers.   

I wrote a post a while back you might want to check out, "Word of Mouth Marketing relies on reputation not branding." 

The BtoB article concludes, "In the end, word-of-mouth is only effective if it complements strong, traditional marketing techniques…"  How do you feel about this conclusion?  Where do you think WOM fits into a traditional lead generation strategy?

BtoBOnline Link: Word-of-mouth marketing gets people buzzing.

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Current Affairs, Lead Generation, Marketing Strategy, Personal Messages, Public Relations (PR), Referral Marketing, Word-of-Mouth

  1. Mark Northern
    | #1

    For great ideas on building “word of mouth” marketing and referral business, check out — and get the book by the same name, authored by Ben McConnell and Jackie Huba.

  2. | #2

    Don’t know… Word of mouth marketing for me can be easily done without the traditional marketing techniques. Cos the WOM is usualy better if it is secret (gureilla like). If you take email virus marketing (that in a way can be compared with the WOM) you will se that not only branded messages atract people.

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