Telemarketing is the top lead generation tactic
The phone is the number one tactic to generate leads according to the Direct Marketing Association’s 2005 Response Rate Report which shows the following:
Telephone, dimensional mail, e-mail, and coupons provided the best response rate results for generating leads. Telephone leads all media with the highest response rate of 5.53 percent. Dimensional mail was close behind at 5.28 percent, and e-mail produced an average response rate of 3.39 percent.
The data came from over 500 campaigns from 21 industries and tracked 19 different tactics including: outbound telemarketing, direct mail, search marketing, and e-mail among others.
Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. DMA Report shows telemarketing is the top lead generation tactic
B2B Telemarketing, Cold Calling, Direct Marketing, Email Marketing, Lead Generation, Sales Leads
Join the B2B Lead 
Follow @B2BLeadBlog on 
Subscribe to our 
Subscribe to our 
Learn more about the 
Contact 
Join the team at 
This is quite an interesting post about telemarketing lead generation, i enjoyed reading the post, thanks for sharing…
Interesting post about the response rate of various marketing mediums for lead generation. Great to see that telemarketing stands out on top.
It seems that b2b telemarketing is still the undefeated champion for lead generation. This is absolutely great news!