Brian Carroll

Don't Depend on Technology To Fill the Sales/Marketing Chasm

Brian Carroll November 8th, 2005
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I found this article by Janet White, author of Buying Right: Vendor and Software Selection on CRM Guru interesting. 

The moral of the story is that sales and marketing can’t make use of the collaborative features available in CRM solutions unless they have already made human collaboration a part of their process. 

Read Don’t Depend on Technology To Fill the Sales/Marketing Chasm

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CRM, Marketing Strategy, ROI Measurement, Sales, Web/Tech



  1. Sridhar Ramanathan
    November 9th, 2005 at 10:13 | #1
    Reply | Quote

    Hello Brian,

    Yes, human collaboration between Sales and Marketing has to be in place first. I go into this in a lot of depth in an article entitled “Sales & Marketing – A Sibling Rivalry or Business Partnership”.

    http://www.pacifica-group.com/2005/06/sales_and_marke.php

    Seems like an explosion of of literature/lectures is happening now about the gap between these two silos. Glad that we’re here to close it fast.

    Warm regards,
    Sridhar

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