B2B Lead Blog

Segment 2 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies.

Listen to Segment 2: Selling to BIG Companies (11:29 min 2.7 MB)

• What’s the proper role of marketing?  Who should do what?
• Where’s the best place to start when selling to a BIG company?
• What tactics work and which don’t?
• What’s your view on the use of email? Does it work?
• How can you make sure your e-mail message gets a response?

B2B Telemarketing, Cold Calling, Leadership, Marketing Strategy, My Podcast, Sales, Sales Leads