B2B Lead Blog

Sridhar Ramanathan, over at the Pacifical Group Blog, just published an article on the best practices demand generation.  The article is based on a recent interview with he did with Charlie Shafton, Director of Marketing Programs at Aspect Software.

I like the article because it touches on several critical success factors for B2B lead generation success that I’ve addressed including:

• How do you clearly define a lead?
• Sales and Marketing – collaborate as one team
• Muti-modal lead generation using a portfolio approach to tactics 
• Lead nurturing is critical

Watch my recorded webcast on 8 Critical Success Factors for B2B Lead Generation (no registration required)

Read the article Pacifica Group Blog: Best Practices in Demand Generation.

Lead Generation, Lead Management, Lead Nurturing, Lead Qualification, Marketing Strategy, Sales, Sales Leads