Lead generation with Podcasts
The audience for podcasts is tiny, when compared to other marketing mediums, but growing especially, in the context of the complex sale. Podcasting is proving to be a great way share multimedia content because your audience can fetch it automatically or when it fits their schedule.
Podcasting is already successfully used for:
- Talk radio complete with topic and call-in listeners where voice mail boxes can play the audio into the podcast.
- Ideas or tips of the day.
- Short interviews with thought leaders and industry experts.
- Recording speeches or teleconferences for later distribution.
A new article in BtoB Magazine by Karen J. Bannan on podcasts caught my attention. Bannan’s article examines how John Costigan Cos. is using podcasts to generate sales leads and revenue for their sales training events.
I’m going to share some ideas on how to use podcasts for lead generation with podcast expert, Joe Cullinane over at the Cullinane & Green Report some time in the next week. Joe just did did an interesting podcast with best selling author, Guy Kawasaki.
Link: BtoBOnline.com: Firm showcases owner’s personality with podcasts.
Current Affairs, Direct Marketing, Email Marketing, Event Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Podcasting, Public Relations (PR), Sales, Weblogs, Word-of-Mouth
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Hello,
It is interesting to see that Charlene Li from Forrester reports that their research on Podcasts shows little consumer acceptance yet.
I suspect that it is in part because of the growing interest in video through VLOGs or else downloadable clips like those seen on YouTube.
See my review and comments at: http://connectingdots.typepad.com/thewebchef/2006/04/state_of_podcas.html
Paul
Podcasting may not be mainstream yet but it is gaining huge momentum. It is a nice change of pace to listen to the information I need instead of reading it on a monitor. I can also do other things while listening. Hey, I think I talked myself into doing a podcast.
Podcasting is going to be the next generation (quickly approaching). Think of all these kids at 9 that already have ipods, a computer and a passion!
It builds better relationships online.
I can’t wait for it to take off. I love listening vs. reading all day!
Podcasts are greatly increasing, I use the podcast directory at itunes. They cover alot of topics.