B2B Lead Blog

Steve Gershik of the Innovative Marketer Blog interviewed me for his podcast on the subject of lead generation.  During the interview I talk about my early roots in marketing, some of my philosophy, my upcoming book, and what marketers should be thinking about about to develop effective B2B lead generation programs.

Listen to podcast (right-click to save to your desktop)

Link: The Innovative Marketer: Podcast #4 – Brian Carroll, Author of Lead Generation for the Complex Sale.

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