B2B Lead Blog

I’ve been quiet here for over a week, but not because I don’t have a ton of things to write about. Actually, I’m focused on getting a special project ready that I’ll be releasing to tomorrow. Stay tuned. 

In the meantime, I do want to quickly share some interesting research from MarketingSherpa. They conducted their third annual study of business technology marketing.

Their results show that thought-leading content that’s educational in nature performed best as a call to action.  In addition to webinars, this data shows that blogs and podcasts are evolving into key elements of the B2B marketer’s lead generation toolkit. 

You’ll find a link below to the complete study, but they made this interesting chart available immediately: http://www.marketingsherpa.com/images/leadgenoffers.gif.

MarketingSherpa: Best & Worst Lead Generation Offers for 2006

If you’re interested, I also highlight how thought leading content influences the lead generation process here and here. 

Lead Generation, Marketing Strategy, Podcasting, Sales Leads, Web/Tech, Webcasts/Webinars, Weblogs