Article: Why Most B2B Websites Fail To Convert Sales Leads
August 17th, 2006
Check out a new article that I wrote for RainToday, called “Why Most B2B Web Sites Fail to Convert Sales Leads.” It was originally a blog post I wrote back in June. There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success.
Lead Generation, Lead Management, Lead Nurturing, Lead Qualification, Marketing Strategy, Public Relations (PR), Referral Marketing, Sales Leads, Web/Tech
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Brian – I found your article and wrote a post that extended the concept to PPC campaigns and blog comments. Very good article.