Podcast: Marketing and Sales for Big Complex Selling (pt 3)
I wanted to share the final installment from the podcast series I did with 800-CEO-READ. In this podcast, Todd interviewed me and Jill Konrath on the critical interface between marketing and sales.
Here’s what Todd says about it:
"Here is the final installment to our podcast series on marketing and selling to big companies. We again have Jill Konrath and Brian Carroll talking about the topic. What we try to spend time on in this call is "space" shared between marketing and sales. Brian leads the call with the stat – "80% of leads sent from marketing to the sales organization are lost, ignored, or discarded." You can see why this is a good topic to explore."
Listen to podcast now (MP3 35:56 min 24.68 MB)
Visit 800-CEO-Read Podcasts to hear the complete three part series
Current Affairs, Direct Marketing, Lead Generation, Lead Management, Marketing Strategy, My Podcast, Podcasting, Sales, Sales Leads
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Great podcast! I really liked how Jill described how marketing should assist sales in following up with leads. Don’t just say that you’re “checking in” but try and find the problem. I’m not sure if this is marketing’s job but at least the sales organziation should help sales in how to follow up with leads. At the very least, marketing and sales should be working together.