Lead Generation for the Complex Sale
October 17th, 2006
I recently did a phone interview on Lead Generation for the Complex Sale with Nettie Hartsock for Allbusiness.com’s Must Read Business Books column. The brief interview covered the following topics:
- Who are the right people to engage?
- Do you have to understand the customer buying cycle?
- What’s your definition of lead generation?
- Lead nurturing
- Role of the ideal customer profile
Lead Generation, Lead Management, Lead Nurturing, Lead Qualification, Marketing Strategy, Sales, Sales Leads
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