Brian Carroll

BtoB 2008 Lead Generation Guide

Brian Carroll May 28th, 2008
12 comments Leave a comment

B2B Marketers are increasingly emphasizing lead generation and as a result, BtoB Magazine just published their inaugural BtoB 2008 Lead Generation Guide today.

I highly recommend you check it out. It has a lot of studies, expert columns, market statistics and vendor lists that are worthwhile.

Also, I wrote a guest column on Putting the human touch back into lead generation for the guide.

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Lead Generation, Lead Management, Lead Nurturing, Lead Qualification, Sales Leads



  1. Rebecca Caroe
    May 29th, 2008 at 08:03 | #1
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    Brian

    more gems from you!
    the link to the Lead Generation guide is broken.
    it is here
    http://www.btob-digital.com/leadgenerationguide/2008/?pm=2

    Rebecca

  2. Torsten Preissler
    May 29th, 2008 at 11:02 | #2
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    Hi Brian,

    I enjoy your blog and of course your book! Thats why I am exited about the study on B2B lead gen. I am just missing the link to the study ….

    Best Torsten

  3. Brian Carroll
    May 29th, 2008 at 13:24 | #3
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    Thank you for the catch on the bad link! It’s fixed now : )

  4. Troy Bingham
    May 29th, 2008 at 17:55 | #4
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    thanks for the lead, I forwarded it on to several people.

  5. Valeria Maltoni
    June 7th, 2008 at 13:28 | #5
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    Hi Brian,

    Nice to find you. I just forwarded the link to your company Web site to a couple of people who might be interested in what you offer. Keep up the good work!

  6. David Lewis
    June 11th, 2008 at 12:20 | #6
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    I agreed with the points raised in the report.

    I think generating leads is one thing but closing the deal is another. Bad data, communications or divisions between marketing and sales cause breakdowns.

    Also, treat prospects with respect, be personalised and invest time and effort. It’s no walk in the park, but it’s the road to success.

  7. maybelyn
    June 11th, 2008 at 14:08 | #7
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    Hello! I appreciate your column “Putting the human touch back into lead generation” very much. It’s a must read topics for every blogger, marketer, online business entrepreneur or people who love to spend their times browsing the net. too bad there are people who just use the web to fool around.

    Glyphius

  8. Michele Alonso
    June 20th, 2008 at 08:54 | #8
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    I think if you track the opened and read emails the analytics puts the pressure back on the advertiser for better ads and better lead forms

  9. Emanuel Carpenter
    June 21st, 2008 at 17:25 | #9
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    Thanks for stopping by my Cold Calling Now blog Brian. There has been a lot of activity on the blog since your last visit. Please feel free to drop by again and leave a comment.

    Best regards,

    Emanuel Carpenter
    Author of “Dead Guys Don’t Buy: A Winner’s Guide to Cold Calling LIVE Prospects Successfully”
    http://coldcallingnow.blogspot.com

  10. Craig Davis
    June 27th, 2008 at 15:05 | #10
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    Brian,

    Better late than never. I finally got to the May issue on Lead Generation. I wholeheartedly agree on the personal touch making the difference. The other aspect no one is ever willing to talk about nor publish, what counts most, the sales made off those leads. You can have leads out the whazoo. If you can’t close them because you didn’t have the ‘relationship’ developed. They are wasted. Priority #1 – getting leads (granted), #1.1 managing/qualifying/closing the leads, #2 making the sale.

  11. Adam
    July 2nd, 2008 at 09:20 | #11
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    Brian – thanks for all the great information. This is a terrific resource.

  12. gotradeglobal
    July 4th, 2008 at 14:35 | #12
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    I agree with Valeria, communications or divisions between marketing and sales cause breakdowns.

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