The Human Touch of Lead Nurturing/Marketing Automation
You can watch the webinar recording here. Because the webinar was a brief 20 minutes, we held all audience questions for a podcast interview right after. Steve Gershik VP of Marketing Innovation for Eloqua and the Innovative Marketer Blog interviewed me for his podcast on the subject of lead generation.
During the interview we talk about lead nurturing and how marketers can add the human touch to B2B lead generation programs. You can listen to our Q&A interview here.