Podcast: Interview on lead generation with Dave Stein
July 25th, 2008
I was was recently interviewed by Dave Stein, CEO and Founder of ES Research Group, and author of How Winners Sell (a great book by the way). During the interview we talk about the following topics:
- What works to get sales and marketing alignment
- How the marketing funnel impacts the sales funnel
- Reengaging and optimizing past sales leads
- Teleprospecting and nurturing tactics
Also, Check out Dave Stein’s Blog for Sales Leaders. Dave is an internationally recognized thought leader in the area of sales performance, sales effectiveness and especially sales training. Whether you’re in B2B marketing or sales or mangement, you’ll find his commentary on what’s happening in the industry relevant.
Lead Generation, Lead Management, Lead Nurturing, Lead Qualification, Leadership, Podcasting, Sales, Sales Leads
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Great podcast thanks! It is really interesting that there seems to be a gap between sales and marketing. I think that a goo LRM software, when used properly can also help to close the gap. When you have a software that has lead management abilities as well asdialer abilities your can really smooth out the transition between sales and marketing and increase the size of your funnel.