A five-step playbook that will optimize lead generation programs
Companies that adopt closed-loop lead management processes report higher return on marketing investment (ROMI) than those that do not, making this a key investment for B2B marketers. The challenge that many organizations face is that their lead management process is a black hole.
I’ll address this proverbial black hole between your company’s sales and marketing efforts during a MarketingExperiments’ Web Clinic on Wednesday, September 24 at 4 p.m. EST. I’ll outline ways to build an operational ‘playbook’ with your sales department to better manage and nurture the leads you generate.
By using this approach I will share how we helped one client increase their sales-ready leads by 375% and increase their lead-to-sales pipeline conversion rate by 200%. I’ll be answering your lead-gen questions as well.
Watch the presentation on demand including slides and audio.
If you don’t have time to watch here’s a summary
Lead generation playbook: 5 steps to a 375% conversion lift by Hunter Boyle
Lead Generation, Lead Management, Lead Nurturing, Lead Qualification, Marketing Strategy, Sales, Web/Tech, Webcasts/Webinars
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You’ve got it exactly right Brian. Can’t wait for the webinar! I’m sure you’ll be showing us how to manage all this in a good contact management system right?
The results you reported with your client are fantastic. Growing the pipeline of sales-ready leads by 475% is extraordinary, but most compelling is that their pipeline conversion rate simultaneously increased 225%, indicating that the new leads entering the pipeline are of high quality. Great results!
Hi Brian, I just missed the clinic, can you email me the info? I am intrigued and would love to hear what you have on this.
Thanks,
Chad C.