Webinar on Putting the Human Touch into Lead Generation
There are numerous tactics for generating leads these days — everything from the traditional email or phone call to the explosively popular social media craze. However, the real challenge is not necessarily in generating leads, but more in truly connecting with them. It doesn’t matter how many leads you generate if they aren’t willing to listen to what you have to say next.
You need to develop and then engage in memorable and relevant conversations with prospects. You need to position your company as a thought leader and solution provider that understands your prospect’s needs. You need that “human touch.”
During this one-hour, live webinar you will learn how to:
- Engage your prospects with memorable and relevant conversations
- Build and maintain quality relationships with potential clients
- Develop a lead-nurturing process that really works
- Recapture lost leads and opportunities
I’m teaming up with Citrix Online to bring this webinar to marketers of all levels. Whether you are a VP of Marketing, a VP or Director of Sales, or a Sales or Marketing Consultant, you’ll learn how to connect by sharing your expertise.
Watch the archived webinar on demand
Event Marketing, Human Touch, Lead Generation, Lead Management, Lead Nurturing, Lead Qualification, Personal Messages, Sales Leads, Thought Leadership, Webcasts/Webinars
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Sounds great Brian!
Nurturing clients is golden if done right. I can’t wait to learn some new tricks!
Brian – I could not agree more. What you describe is like an Information Conversation. The idea of transferring information providing someone with directions to the ultimate goal not of having them become a customer, but having them become a successful customer. I look forward to hearing more about it. Mike
I very much agree. If you can’t be personable or have the leads relate to you, then conversion goes way down. I think phone calls help a great deal in adding the human touch.