B2B Lead Blog

I wanted to be sure to let you know that MarketingSherpa is gathering content for its seventh annual “wisdom report.” It’s a great opportunity for you to share your top 2008 story – and get back lessons learned from colleagues worldwide. “Marketing Wisdom from the Field Report” will be published in January and distributed free to all MarketingSherpa readers.

Here are a few suggestions for ‘wisdom’ stories:

-Test campaign that worked better (or worse) than anticipated.
-What you learned about a specific tactic
-How you coped with a recessionary economy and the impact it had on your 2008 marketing plan and budget.

Deadline for quotes for the ‘wisdom report’ is December 31. 

Here’s the link: http://www.surveygizmo.com/s/91070/wisdom-report-survey

Current Affairs, Leadership, Marketing Strategy, Public Relations (PR), Thought Leadership, Word-of-Mouth