Things a B2B company can do to be more social now
August 10th, 2009
I think the hardest part in participating in social media is defining a clear strategy on WHY you’re doing it. Then the execution (actually doing it) becomes much easier.
That said, if you’re looking for some simple ideas for incorporating social media I came across this great list of ideas by Amanda O’Brien over at the Social Media B2B site. The post has some great tips that I think most B2B marketers can incorporate quickly.
Check out: 10 Things a B2B Company Can Do to be Social Now
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Brian I completely agree with you that the hardest thing is defining a clear social media strategy. And even harder than that is trying to define the ROI metrics to tack for the social media campaigns.
I sense for the most part, B2B companies as far as I have worked with both from a client marketing front and on the marketing services front, most marketers/sales leaders look at driving leads and good ones at that, therefore upside revenue growth vs those gd leads, yet, they struggle with wanting more engagements with the ‘right’ crowd or audience, hence if we are able to convince the leadership that social media marketing can and will be a vehicle which can work well in driving clear lead generation, and see the growth of the brands as a result, half a battle is won.
Brian, I think that it is definitely more difficult for defining a clear strategy when it comes to participating in social media.