8 Critical Success Factors for Lead Generation 2.0
The single biggest issue for B2B marketers is effective lead generation. I wrote an eight part series on building an effective lead generation program a while back. To help readers who missed the series, I pulled all the posts together in order.
In this series, you’ll read the following posts:
1: The Right Mindset: Conversations, not campaigns
2: Sales and Marketing – One Team
3: Develop and intensify your Ideal Customer Profile
4: Clear and Universal Lead Definition
5: Treat your marketing database as a valued asset
6: A Multi-modal lead generation portfolio approach
7: Effective lead management
8: Lead nurturing for lead development
You may also find this ebook that connects with the series relevant.
Can you think of other critical success factors I’m missing?
B2B Telemarketing, Books, CRM, Current Affairs, Direct Marketing, Email Marketing, Event Marketing, Human Touch, Lead Generation, Lead Management, Lead Nurturing, Lead Qualification, Leadership, Marketing Strategy, Public Relations (PR), ROI Measurement, Sales, Sales Leads, Social Media, Thought Leadership, Web/Tech