Learn the New Rules for Selling to Crazy-Busy Prospects
For those of us in marketing and sales, our jobs are even tougher thanks to the busy lives of the decision makers we’re trying to reach. Overwhelmed, impossible deadlines, crazy busy – these are just some of the words today’s decision makers are using to describe their lives at work – and probably outside of work as well.
The biggest hurdle we need to overcome is cutting through the clutter to show the decision makers information that is relevant and that will help them make their lives easier.
That’s why I’ve invited Jill Konrath, author of Selling to Big Companies and her excellent new book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers (May 2010) to help us address these issues.
During this webinar, you’ll learn:
- How being super-busy impacts your prospect’s thinking and their expectations of you.
- What factors your prospects use to determine if they’ll continue the conversation or send you to the dreaded “D-Zone” where you’re deleted, delayed or dismissed.
- The four new SNAP Rules for selling as applied to your prospect’s First Decision.
- How to leverage the “mind meld” to increase your success rate significantly.