B2B Marketing: What are your biggest challenges and opportunities in the year ahead?
B2B marketers have been hit hard in recent years and have faced enormous challenges. One of the greatest challenges marketers continue to face is converting leads to pipeline revenue which could actually be the result of a bigger problem — marketers not generating high-quality leads in the first place.
This week, MarketingSherpa launched their 2011 B2B Marketing Benchmark Survey and they’re looking for B2B Marketers to provide their data and insights via this short survey. It’s your opportunity to give your opinion on best practices, tactics and results in the key areas of marketing automation, lead nurturing, lead scoring and managing the complex sale. As a thank you, all participants will receive an offer for a complimentary copy of the Executive Summary of the 2011 B2B Marketing Benchmark Report.
Take MarketingSherpa’s 2011 B2B Marketing Benchmark Survey here
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Hello Brian! It’s a good thing that we have surveys offered by different entities that would serve as a guide so that we’ll be able to plan our strategies ahead of time. I know that it’s just a survey, and that the planning for our company’s improvement for lead nurturing, lead scoring and managing the complex sale and other areas of marketng for automation will not totallty depend on this, but to get additional information from surveys would also be great! Thanks for posting this!
Hey, this is Eric. I congratulate the MarketingSherpa team for this initiative they have taken regarding the B2B Marketing Benchmark survey and the complimentary copy of the executive summary. The opinions may be of good use and benefit the B2B marketing fraternity as a whole.
Great post! I think it’s important as a marketer to remember that marketing is still about building relationships. Granted, the methods of building those relationships have changed quite a bit in the last few years. Many companies keep everything in-house, others outsource. If you do choose to seek out a vendor for lead generation, it’s important to understand what results to expect. Thanks again.