B2B Marketing: What are your biggest challenges and opportunities in the year ahead?
B2B marketers have been hit hard in recent years and have faced enormous challenges. One of the greatest challenges marketers continue to face is converting leads to pipeline revenue which could actually be the result of a bigger problem — marketers not generating high-quality leads in the first place.
This week, MarketingSherpa launched their 2011 B2B Marketing Benchmark Survey and they’re looking for B2B Marketers to provide their data and insights via this short survey. It’s your opportunity to give your opinion on best practices, tactics and results in the key areas of marketing automation, lead nurturing, lead scoring and managing the complex sale. As a thank you, all participants will receive an offer for a complimentary copy of the Executive Summary of the 2011 B2B Marketing Benchmark Report.