Brian Carroll

Improve Lead Generation: Top Takeaways from MarketingSherpa’s B2B Marketing Summit

October 18th, 2010

If you didn’t get a chance to attend MarketingSherpa’s B2B Summit in San Francisco a last B2bsummit week, you missed an excellent opportunity to gain knowledge you could  have used right away for better results. I had a great time.

For me, what was most valuable was learning and connecting with fellow attendees and hearing about how they’re driving results for their companies. I’m looking forward to gaining even more insight at the B2B Marketing Summit in Boston, October 25-26.

If you haven’t signed up for the B2B Summit, I  encourage check it out, since they’re offering a special rate saving you $400. Register here.  

If you want to find out what you missed and could use some fresh ideas to immediately improve your lead generation check out the following posts:

If you did get a chance to attend, it would be great to hear from you about what you considered most valuable. You can also follow the conversation on Twitter at #b2bsummit

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Lead Generation, Lead Management, Lead Nurturing, Lead Scoring, Marketing Strategy, ROI Measurement, Sales, Sales Leads

  1. | #1

    I haven’t been able to attend one of their events yet but I’m looking forward to going to one as soon as I can


  2. | #2

    Hi Brian,

    I wasn’t personally able to make it this year, but we did have someone from our company there and they thought it was really helpful. He showed us some interesting insights about structuring Google adwords that we hadn’t come across before. Hopefully I can attend next year.

    Ron Davis

  3. | #3

    Thanks for all these ideas it inspired me to go after many of them and use a lot of you suggestions like a blog…

  4. Mark
    | #4

    Great post! I think it’s important as a marketer to remember that marketing is still about building relationships. Granted, the methods of building those relationships have changed quite a bit in the last few years. Many companies keep everything in-house, others outsource. If you do choose to seek out a vendor for lead generation, it’s important to understand what results to expect. Thanks again.

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