B2B Webinar: Research from Harvard, MIT Pinpoints Hard Lead Conversion Lessons with Easy Solutions
According to MarketingSherpa’s 2011 B2B Marketing Benchmark Report, almost 70 percent of B2B organizations increased their inbound marketing budgets this year. This includes website design, management, and optimization, as well as inbound-marketing tactics including social media, virtual events and webinars, SEO and pay-per-click.
If you’re making the same investment, you will definitely want to attend our next B2B Lead Roundtable Webinar on July 19, Research from Harvard, MIT Pinpoints Hard Lead Conversion Lessons with Easy Solutions. David Elkington, Chairman and CEO of InsideSales.com, will share how his company has joined forces with these academic leaders to study how companies are managing the leads they’re generating through inbound marketing efforts.
The results are going to surprise and may even alarm you.
Consider this: merely responding to the leads you receive will put you ahead of 40 percent of B2B organizations! Companies are spending more money than ever to drive leads through their websites and the Internet, and yet, nearly half don’t follow up! That means there’s outstanding opportunity for those who do. David will give you practical, easy-to-implement ideas, underscored by case studies, to make sure you hold onto leads once you get them. The discussion will include:
- The speed at which leads go cold – it’s a lot faster than you think – and what to do about it
- The average time it takes companies to respond to leads
- The average attempts sales people make before they give up
- Why caller ID matters – even for B2B sales calls
- The best time of the day and day of the week to follow up with prospects
Watch the webinar replay: