Have a minute? Brian Carroll reveals how sales teams pay dearly for cheap data
The temptation to buy data at pennies per contact – especially when you have limited resources – can be overwhelming.
But whatever you do, you must resist.
In the short video below, taken at MarketingSherpa’s B2B Summit in Boston, Brian Carroll explains why.
Did you find this valuable? If so, remember, this is merely one of 60,000 minutes of revenue-driving information that is unveiled at MarketingSherpa’s B2B Summit. There’s obviously a lot more where this came from and, even better, there’s still time to discover it all. Just register for the San Francisco summit, October 24 and 25.