March 12th, 2015

About the B2B Lead Roundtable Blog

The B2B Lead Blog presents the most topical, relevant ideas and insights to help sales and marketing professionals – and their leaders – thrive in a continuously evolving marketplace. It’s part of the B2B Lead Roundtable LinkedIn Group which engages more than 16,500 professionals who use the roundtable as a forum to discuss best practices in sales, marketing, lead generation, lead nurturing, lead management, tele-prospecting and more. When Brian Carroll started the B2B Blog in 2003, there was nothing like it. This resulted in a publishing deal with McGraw Hill that ultimately produced his bestseller, Lead Generation for the Complex Sale. Today, the B2B Lead Roundtable Blog engages thousands of readers who are seeking the freshest, best information to help them drive the highest return on investment for their sales and marketing efforts. If you are interested in contributing to the B2B Lead Blog, consider joining our team. Please review career opportunities here.

The B2B Lead Roundtable Bloggers

Brian Carroll, Executive Director of Revenue Optimization, MECLABS Brian Carroll is Executive Director of Applied Research at MECLABS and CEO of InTouch, part of the MECLABS Group. Author of the bestseller, Lead Generation for the Complex Sale (McGraw-Hill), Brian is a leading expert in lead generation and he’s profiled and regularly quoted in numerous publications. Brian also speaks to 20,000 people a year on improving sales effectiveness and lead generation strategies. He’s been profiled and regularly quoted in numerous publications such as BtoB Magazine, Selling Power, The Wall Street Journal, Entrepreneur, Target Marketing, Inc. magazine, Marketing News, DM News, MarketingProfs, MarketingSherpa, Software CEO and CMO Magazine.Blog Posts | LinkedInLinkedIn | Twitter
Andrea Johnson Andrea Johnson, Copywriter, MECLABS As the copywriter for MECLABS, Andrea Johnson develops content for both MECLABS and its Research Partners – from articles to landing pages to emails to blogs. Her goal is to give audiences actionable knowledge that will create more opportunities and revenue, and help them be more effective, productive and happier. Andrea is a journalist who has more than two decades of marketing communications and public relations experience in B2B consulting, senior living and healthcare, nonprofit, real estate, and telecommunications.Blog Posts | LinkedInLinkedIn | Twitter
Brandon Stamschror, Senior Director of Content, MECLABS Brandon is a co-founder of InTouch (now the MECLABS Leads Group) and a former partner at iNETech, Inc. From early operational positions with 3M and functional financial experience at iNETech, Brandon has become the key driver of all operational processes and support teams that execute the Leads Group client engagements. Brandon has more than 12 years of experience managing teleprospecting and lead generation teams across dozens of industries and solutions. Brandon collaborated with Brian Carroll on his book, Lead Generation for the Complex Sale (McGraw-Hill, 2006). Brandon earned his B.S.B. in operations management from the Carlson School at the University of Minnesota.Blog Posts | LinkedInLinkedIn | Twitter
Daniel Burstein, Director of Editorial Content, MECLABS Daniel oversees all editorial content coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – working with our team of reporters to dig for actionable information while serving as an advocate for the audience. Daniel is also a frequent speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 13 years of experience in copywriting, editing, internal communications, sales enablement, and field marketing communications.Blog Posts | LinkedInLinkedIn | Twitter
Pamela Jesseau, Senior Director of Marketing, MECLABS Pamela Jesseau builds strategic partnerships, plans promotional initiatives, and is responsible for Applied Research communication- and marketing-related activities. If it impacts a MECLABS brand, it goes through her. Before joining the team in June 2009, Jesseau worked for seven years as a wireless marketing manager at Bell Canada, during which time she managed campaigns for the Solo Mobile and Bell Mobility brands. Her work has been recognized at Cannes, the CLIOs, and the Canadian Marketing Awards among others. Jesseau started her career as a marketing intern at Microsoft while completing her Bachelor of Commerce degree at Dalhousie University.Blog Posts | LinkedInLinkedIn | Twitter
David Green, Director of Partner Relationships, MECLABS David Green has more than 25 years of experience in all aspects of lead generation in a career that included roles as CEO of PipeAlign, a B2B sales and marketing consulting firm, and started with the Sales and Marketing Solutions business unit of D&B. In that time, Dave has worked for clients like Cisco, Microsoft, Symantec, Bank of America, Weyerhaeuser, ADP, Novell, Sprint-Nextel and Qwest. For example, Dave wrote the business plan and helped secure the funding for an Avaya project that focused on demand generation and global lead management. He then helped recruit the staff and select the vendors that drove $1 billion in the pipeline in the first 20 months of operation. Dave has also written and spoken widely on all facets of lead generation. In 2004, he teamed with Michael Saylor to co-author The B2B Refinery®, a book about scalable lead generation. Blog Posts | LinkedInLinkedIn
Paul Cheney, Executive Content Strategist, MECLABS Paul helps turn raw research into easy-to-understand content for MarketingExperiments readers. He earned his BA in English Literature from Covenant College. Before joining the MarketingExperiments team, Paul wrote grant proposals and fundraising letters for a mid-size nonprofit in New Jersey. He has also worked as a freelance Internet marketing consultant and copywriter for small businesses. In his spare time, Paul enjoys reading, writing poems, and dating his wife, Callie.Blog Posts | LinkedInLinkedIn | Twitter
Emily Rogers, Senior Research Manager, MECLABS Emily graduated in May of 2011 with a BBA in Marketing and an Advanced Business Communications Certificate. As a research analyst at MECLABS, Emily helps Research Partners optimize their websites and better understand where gaps exist in their sales and marketing cycles. While pursuing her marketing degree from University of Wisconsin-Eau Claire, Emily interned at the Eau Claire Children’s Theatre, where she helped refurbish its marketing efforts. In her free time, she enjoys cooking, rollerblading and volunteering at the Salvation Army.Blog Posts | LinkedInLinkedIn
John Tackett, Partnership Content Manager, MECLABS As a member of the MECLABS Editorial Content team, John helps turn raw research into easy-to-understand content for MarketingExperiments readers. Before MECLABS, John served for eight years in the U.S Army Military Police Corps as a military law enforcement instructor. John provided training to military personnel in the United States, Germany and Afghanistan. John holds his Bachelor of Arts in Anthropology from the University of North Florida where he worked in radio broadcast production as a volunteer at Osprey radio. In his spare time, John enjoys reading, gardening, 5k runs and home beer brewing.Blog Posts | LinkedInLinkedIn | Twitter
Jessica Lorenz, Visual Storyteller, MECLABS Jessica spends her time developing PowerPoint presentations for webinars, where she transforms thoughts and ideas into visuals. Before joining MECLABS, Jessica worked as a marketing assistant at a nonprofit organization. She attended The Pennsylvania State University where she earned degrees in International Studies (B.S.), International Politics (B.A.) and minors in Business, History and German. When she’s not working, she enjoys going on adventures with her husband, painting and playing with her cats. Blog Posts | LinkedInLinkedIn
Michael Groszek, Senior Research Manager, MECLABS Mike began his MECLABS career in March 2012 as a member of the research team, managing multiple Research Partnerships. He recently transitioned over to his current role as a Business Intelligence Manager, where he provides competitive analysis for Research Partners in the form of product and market research. Mike is highly interested in the constantly-evolving mobile and social media marketing trends and is working to find more ways to incorporate aspects of both into our Partnerships. Prior to MECLABS, Mike attended Florida State University, where he earned his Bachelor’s of Science in Economics with minors in Biology and Chemistry. In his time away from the office, Mike enjoys going to the beach, fishing, kayaking and skiing (although he often struggles to find quality slopes in Florida). Blog Posts
Gaby Paez, Associate Director of Research, MECLABS Gaby’s passion is to bring new perspectives to testing by analyzing customer behavior. Currently, Gaby is part of the Business Intelligence team leading competitive and industry research projects. Gaby joined MarketingExperiments as Research Analyst in October 2006. Since then, she has led research projects with partners ranging from Encyclopedia Britannica and The New York Times to ActualMe and Bottega Verde. Before joining MarketingExperiments, Gaby worked on new media opportunities for The PGA TOUR, coordinated customer loyalty program research for Lands’ End, and managed Internet projects for British American Tobacco in Venezuela. She holds a B.S. in systems engineering from Universidad Metropolitana in Venezuela, and an MBA in marketing from Vanderbilt University. Blog Posts | LinkedInLinkedIn
Brittany Long, Optimization Manager, MECLABS As a member of the MECLABS research team, Brittany assists Partners in researching and testing their mobile and online sites. Before MECLABS, Brittany worked in the tourism industry as a research intern. She collected and analyzed data to gain insights about different visitors’ travel preferences to the state of Florida. Brittany holds a M.S. in integrated marketing and management communication from Florida State University, where she worked as an athletic tutor and teaching assistant in statistics. In her spare time, Brittany enjoys riding her bike to the beach, rock climbing and reading comedians’ biographies. Blog Posts | LinkedInLinkedIn
Matthew Hertzman, Senior Research Manager, MECLABS Matthew works daily with Research Partners helping with optimization strategy and test implementation. Before joining MECLABS, Matthew worked with small businesses across multiple industries helping with accounting, marketing and Web development. Matthew holds his BSBA in finance from the University of Central Florida, where he worked in marketing for Simon Property Group. When he’s not working, he loves to read, travel and play sports. Blog Posts | LinkedInLinkedIn
Rebecca Strally, Senior Optimization Manager, MECLABS Rebecca helps plan tests and design experiments for Research Partners. Rebecca holds a B.A. in history from Mercer University, where she worked and volunteered at several museums. She is currently working on an MBA at the University of North Florida part time. In her free time, Rebecca enjoys reading comics and cheering at roller derby bouts. Blog Posts | LinkedInLinkedIn
Beata Bordas, Marketing Manager, MECLABS As a MECLABS research manager, Beata’s responsibilities include spearheading the design and development of optimization tests, and authoring online ad sequence reports containing feasible recommendations for her Research Partners. Beata earned her B.B.A. in economics at the University of North Florida, where she was involved in the Economics Society and the Finance and Investments Society. In her spare time, she enjoys going to the beach and travelling. Blog Posts | LinkedInLinkedIn
John Nye, Research Analyst, MECLABS John works on the conversion team with the responsibilities of competitive research, testing strategy generation and treatment execution for several Partners. Before the conversion team, John spent time on the MECLABS business intelligence team after his beginnings as a lead generation specialist. John holds his B.A. in management and marketing from Saint Mary’s University of Minnesota, where he worked within the business education department, athletics department, Advertising Federation of MN and radio broadcast for KSMR Radio. In his spare time, John enjoys playing sports, graphic design, photography and traveling. Blog Posts | LinkedInLinkedIn
Selena Blue, Partnership Content Manager, MECLABS As Partnership Content Manager, Selena crafts various content to serve MECLABS Partners. From writing books on customer insights to building PowerPoint decks, she creates stories around our Partners’ successes and experiment discoveries to aid their marketing optimization transformation. Prior to her current position, she started at MECLABS as copy editor, then moving into a writing role as reporter. Selena holds a B.S. in communications and an M.S. in integrated marketing and management communications, both from Florida State University. Blog Posts | LinkedInLinkedIn | Twitter
Courtney Eckerle, Manager of Editorial Content, MECLABS With a focus on inbound and email marketing, Courtney’s goal is to produce clear, interesting and actionable external content for MarketingSherpa readers. She earned her Bachelor of Arts in English Literature, Mass Communications and Film Studies from Saint Mary’s College in Notre Dame, Ind. She has worked as a writer and sports photographer for The University of Notre Dame Observer, and was a collegiate correspondent for USA Today College prior to joining MECLABS. In her spare time, Courtney enjoys kayaking, travel, reading and photography. Blog Posts | LinkedInLinkedIn | Twitter
Josh Wilson, Content Writer, MECLABS Josh is involved with the training team at MECLABS. He travels around the country to teach and learn with other marketers what’s really working in marketing today. He’s also instrumental in Web clinic production. Before MECLABS, Josh has a varied background, including serving as a fireman and wrestling alligators. Blog Posts | LinkedInLinkedIn
David Kirkpatrick David Kirkpatrick, Reporter, MECLABS David is a reporter for MarketingSherpa and has more than 20 years of experience in business journalism, marketing and corporate communications. His published work includes newspaper, magazine and online journalism, as well as website content, full-length ghosted nonfiction, marketing content and short fiction. He served as producer for the business research horizontal at the original Office.com, regularly reporting on the world of marketing; covered a beat for D/FW TechBiz, a member of the American City Business Journals family; and he provided daily reporting for multiple LocalBusiness.com cities. David’s other media and corporate clients include: USA Today, Oxford Intelligence, GMAC, AOL, Business Development Outlook and C-Level Media, among many others. Blog Posts | LinkedIn | Twitter

Other B2B Lead Roundtable Blog members, present and retired, and contributing partners include: Tiffany Washington, Brooke Bower, Kyle Chapman, Mark Wicka, Allison Banko and Erin Hogg.

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