About the B2B Lead Roundtable Blog

The B2B Lead Blog presents the most topical, relevant ideas and insights to help sales and marketing professionals – and their leaders – thrive in a continuously evolving marketplace. It’s part of the B2B Lead Roundtable LinkedIn Group which engages more than 7,500 professionals who use the roundtable as a forum to discuss best practices in sales, marketing, lead generation, lead nurturing, lead management, tele-prospecting and more.

When Brian Carroll started the B2B Blog in 2003, there was nothing like it. This resulted in a publishing deal with McGraw Hill that ultimately produced his bestseller, Lead Generation for the Complex Sale. Today, the B2B Lead Roundtable Blog engages thousands of readers who are seeking the freshest, best information to help them drive the highest return on investment for their sales and marketing efforts.

If you are interested in contributing to the B2B Lead Blog, consider joining our team. Please review career opportunities here.

The B2B Lead Roundtable Bloggers

Brain Carroll Brian Carroll, Executive Director of Applied Research, MECLABS
Brian Carroll is Executive Director of Applied Research at MECLABS and CEO of InTouch, part of the MECLABS Group. Author of the bestseller, Lead Generation for the Complex Sale (McGraw-Hill), Brian is a leading expert in lead generation and he’s profiled and regularly quoted in numerous publications. Brian also speaks to 20,000 people a year on improving sales effectiveness and lead generation strategies. He’s been profiled and regularly quoted in numerous publications such as BtoB Magazine, Selling Power, The Wall Street Journal, Entrepreneur, Target Marketing, Inc. magazine, Marketing News, DM News, MarketingProfs, MarketingSherpa, Software CEO and CMO Magazine.Blog Posts | LinkedInLinkedIn Profile | Twitter
J. David Green J. David Green, Director of Best Practices, MECLABS
J. David Green has over 25 years of experience in all aspects of lead generation in a career that included roles as CEO of PipeAlign, a B2B sales and marketing consulting firm, and started with the Sales and Marketing Solutions business unit of D&B. Dave has worked for clients like Cisco, Microsoft, Symantec, Bank of America, Weyerhaeuser, ADP, Novell, Sprint-Nextel, and Qwest. For example, Dave wrote the business plan and helped secure the funding for an Avaya project that focused on demand generation and global lead management. He then helped recruit the staff and select the vendors that drove $1 billion in pipeline in the first 20 months of operation. Dave has also written and spoken widely on all facets of lead generation. In 2004, he teamed with Michael Saylor to co-author The B2B Refinery®, a book about scalable lead generation.Blog Posts | LinkedInLinkedIn Profile | Twitter
Andrea Johnson Andrea Johnson, Editorial Manager, MECLABS
As Editorial Manager for MECLABS, Andrea Johnson develops content for both MECLABS and its clients. From articles to landing pages to emails to blogs, Andrea writes it all. She also oversees the B2B Lead Generation Roundtable webinars. Her goal is to give audiences actionable knowledge that will create more opportunities and revenue, and help them be more effective, productive and happier. Andrea is a journalist who has more than two decades of marketing communications and public relations experience in B2B consulting, senior living and healthcare, nonprofit, real estate, and telecommunications.Blog Posts | LinkedInLinkedIn Profile | Twitter
Brandon Stamschror, Senior Director of Operations, MECLABS
Brandon is a co-founder of InTouch (now the MECLABS Leads Group) and a former partner at iNETech, Inc. From early operational positions with 3M and functional financial experience at iNETech, Brandon has become the key driver of all operational processes and support teams that execute the Leads Group client engagements. Brandon has more than 12 years of experience managing teleprospecting and lead generation teams across dozens of industries and solutions. Brandon collaborated with Brian Carroll on his book, Lead Generation for the Complex Sale (McGraw-Hill, 2006). Brandon earned his B.S.B. in operations management from the Carlson School at the University of Minnesota.Blog Posts | LinkedInLinkedIn Profile | Twitter
Pamela Markey, Director of Marketing & Brand Strategy, MECLABS
Pamela Markey builds strategic partnerships, plans promotional initiatives, and is responsible for Applied Research communication- and marketing-related activities. If it impacts a MECLABS brand, it goes through her. Before joining the team in June 2009, Markey worked for seven years as a wireless marketing manager at Bell Canada, during which time she managed campaigns for the Solo Mobile and Bell Mobility brands. Her work has been recognized at Cannes, the CLIOs, and the Canadian Marketing Awards among others. Markey started her career as a marketing intern at Microsoft while completing her Bachelor of Commerce degree at Dalhousie University.Blog Posts | LinkedInLinkedIn Profile | Twitter
Mark Wicka, Senior Analyst, MECLABS
Mark Wicka is Senior Analyst, Research Partnerships for MECLABS, where he is responsible for assessing and advancing partnership opportunities. He began his career with the organization 11 years ago as a lead generation specialist, where he learned the critical role of the human touch in moving the complex sale forward and mastered the keys to developing, qualifying and converting leads. He was promoted throughout his career in the organization, becoming a mentor and coach, and now is a team leader.Blog Posts | LinkedInLinkedIn Profile