I have a confession: you know the cliché about the cobbler’s kids? I’ve been there and done that. And you can see proof of it back in April, 2009, when I blogged about how to best leverage LinkedIn as a lead generation tool. Step five was “create your own LinkedIn group and share relevant content.”
The problem was that my company at the time, InTouch, which became a part of MECLABS this year, didn’t have its own LinkedIn Group. My message to my blog readers should have been, “Do as I say not as I do.”
I knew, having advised my readers to start a LinkedIn group, that I should at least consider doing the same. But I wanted to make absolutely sure that whatever I created would contribute value that couldn’t be found anywhere else. Why add to the noise?
So I began perusing groups in earnest. Surprisingly, I couldn’t find any one, at the time, that was completely dedicated to lead generation. Okay, let me qualify that – one that was completely dedicated to lead generation without self-promotion drowning out discussions that addressed real issues. That was the gap that needed to be filled, so three weeks later I launched the B2B Lead Roundtable.
I am also glad that the B2B Lead Roundtable became what I had hoped: a forum where professionals can share their questions and insights without being inundated with people trying to sell them something. Instead, they’re given legitimate, compelling feedback from professionals who genuinely know what they’re talking about. That’s probably because the vast majority are seasoned executives.
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